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Discover the Difference

We’ve thrown out the old rules of traditional real estate, and we’re embracing innovation in everything we do. You can trust us to deliver on our promise of offering A Smarter Way to Real Estate. We’re using better and smarter real estate solutions to serve you better and save you money and hassle. In fact, we’ve created our Modern Rules of Real Estate. Here are the first 11:

  • Expect No Percentage-Based Commissions
    What does the value of your home have to do with the cost of selling it? The simple answer is this: not much, if anything. In modern real estate, you should pay a flat fee to sell your home.

  • Expect Performance and Results
    Modern real estate services are nimble, savvy, and calculated. The market moves quickly, so your realtor must, too.

  • Expect Personal Service
    Technology is great. We love it. Don’t be blinded by it. Personal service is more important than ever as the pace and complexity of real estate continue to accelerate.

  • Be Wary of Wall Street Money
    Wall Street is trying to re-distribute your equity into their coffers. Don’t be fooled by the lure of easy money. Their idea of fair is they win, you lose. When it’s all said and done, the cost of Wall Street “convenience” (money) is often over 20%. They may be slick, but they are not your friend.

  • Expect Full-Time Professional Representation
    Modern real estate requires full-time practitioners. Would you work with a surgeon or financial planner who only dabbled in his or her profession? Or one who was only available at certain limited times?

  • Expect Modern Methods and Technology
    Professional photography, virtual tours, and syndication are just the beginning. Modern real estate is also about a rational fee structure, quality and frequency of communication, social media, targeted advertising, cloud storage, artificial intelligence, and more.

  • Expect Real-Time Communication
    In a world of smart phones and apps, you should never wait days—let alone weeks—for actionable information. Timely communication has never been more important than it is today.

  • Expect Transparency
    The days of hidden fees and add-ons are over. Can you believe some agencies are charging a “Marketing Fee” above and beyond their bloated percentage-based commission? That needs to end! So does the practice of hiding behind voicemail. Access to your agent, your information, and the agency’s fee structure should be simple, routine, and transparent.

  • Expect Only to Pay for Success
    Built-in buyer’s agent fees and payments demanded regardless of successful outcome are practices that aren’t in your best interests and have no place in modern real estate.

  • Expect a Guarantee of Satisfaction
    You should be happy with the home your agent helped you buy. If not, the agent should be willing to sell your home for free. Simple as that.

  • Accept No Compromises
    No kidding! Modern real estate challenges the traditional methods at every turn. Join your neighbors and embrace A Smarter Way to Real Estate.
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